Gift and Loyalty Card Legalities

As cards become more popular, it is important for business to be aware of new legislation that may affect your gift or loyalty program. For example, Manitoba recently passed legislation that prohibits expiry dates or fees on gift cards. Under the new legislation expiry dates can only be used on a gift card if the card is given away during a promotion for a specific good or service.

When implementing your program, make sure that you comply with existing or emerging legislation.

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